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Been a long long time never put much attention on researching on an issue or topic. Basically, I do research because of my assignment and presentation. Otherwise, I'll will never ever put my effort on reading through all the articles word by word for my understanding, unless the articles or issues are interesting enough to grab my attention. 

So, the topic that I to blog today is Marketing is not equal to Sales. 

The topic is aren't interesting for me because I only read those bizarre articles, gossips and entertainment news. 

So, what about marketing and sales topic?

Story begins,

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I went to an interview last Saturday (10-12-2011). A day I'll never ever forgot in my life time. 

It's a second interview for marketing trainee in company A. The job responsibilities is not what I expected before, because is all about sales and hitting the sales target.

The causes that lead me to search on " the difference between marketing and sales" because the Branch Manager, named Tim had interviewed me.

!@$$%#%^$%&%^%^*^&(^&^%^$%^@^@ ( intro, questions and ans)

He is a *DickFucker who look down on me. Saying that I'll never ever success in my life in marketing and sales field. And there are a lot of restaurant hiring people to work for them, and why not I go to apply job there. *shytt. 

Also, he asked me to tear off  a piece of paper in my notebook to sell for RM 1. If I cant manage to sell it in 10 mins time, I am fail. 

Seriously, I'm going to burst on the spot. Fine, I don't argued with him, and I want to prove to him that I'm not a loser, I can sell that piece of paper for RM1. 

So, I tear off the a piece of paper from my notebook and said, Shall I go to sell the paper??

As I leave the table, I started to doubt myself... OMG!! Seriously, am I gone mad!!! A piece of paper for RM1? Seriously?  

Shit !!!! Alright, I went to StarBucks nearby because there is the only shop that have customers. There are two tourist from "I've no idea".

Thank God, there is a Malay guy( Mr Aidil, Founder and CGEO of AkarInsan) sitting there with some documents and a laptop. 

Ok, that's the only hope for me. So, I stand up straight and approached him.

Alright, the first thing I do is, I put the piece of paper on the table and very straight forward: Sir, can you buy this piece of paper for RM1 because I'm in an assessment? 

Mr Aidil replied: You know this is crazy, right? 

*Yes, I understand I am crazy, but I've to do so in order to prove to that shytt and show him my ability that I can do well in marketing and sales . And please Don't underestimate me and look down on me. 

Mr Aidil: Sure, I'll pay for this piece of paper. And please write down your name and your contact for me in the piece of paper. He told me to show his name card to the shytt interviewer.

* He gave me his name card and ask me to send my resume to him and we had a little conversation. But, hopefully he get back to me after I send my resume. 

Alright, when the time I get back to the coffee shop where I had my second interviewed just now. Mr Tim, already paid the bill and going to leave as soon as I back to my seat. I felt myself being humiliated. So, I just throw the money and the name card on the table and told the Fucker that Mr Aidil had bought my piece of paper and showed him his name card.

The End

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Alright, start to the main topic. Mr Tim, keep on saying that marketing is sales, sales is marketing. 

After heard him blablablablabla, and I decide to do a research on this topic. 

Sorry, I am not philosopher that read all the articles, books, case study, journals.

I will just roughly write my point of view on marketing and sales, and what they means to me. and the differences.   

In my point of view, 

Marketing is a process of planning. Its a tactics to drive sales. They identified the target market plan a series of marketing plan to introduces their product and create awareness to the public they targeted. Marketing is a large scale, while sales is part of the marketing, Sales is not equal to marketing. They are both important, they rely on each other to success in a business, but it does not mean that they are the same. Sales occurs when it involved in a process of exchanging goods or money; action of selling something. 

There is a marketing management cycles, from this you can easily understand what's the different between marketing and sales. 

In a process in marketing called Marketing Management Cycle:

from planning -> implementing -> monitoring -> correcting (it's happened like a cycle, not one way)

Sales only happened when the marketing plan was set up, identified and approved by authorities. Then only comes to sales. "Sales target" represent the feedback, example the awareness of the product to the public. They monitor the success of products through the sales of the product, they used the feedback and the result of the sales to evaluate whether the marketing plan are success or not. 

If there are an error on the plan, they will redefine and correct it to make it perfect. That's the reason the process is on-going. 

So, its clearly shows that marketing is a whole and sales is a part of the marketing. No doubt sales is an important segment in the marketing process. 

BUT, what I want to identify here is Sales is not equal to Marketing, 

As I mentioned before , Marketing as a whole and sales is a part of the marketing. 

Mr Tim, 

Through the way you talk to me and blablabla..... I can see that you are a very very very ambitious person to hit the target in order to get a better paid. Alright, I admit I like money, but I don't like to do your kind of sales and marketing you said. Frankly speaking,

 what you do in your career is to hit the target sales. And you do not need to plan any marketing plans... you implement the marketing plan that plan by the company M that you work for. Alright, you help them to hit sales and make profit, but you are not the planner for the whole project...

So, you must at least understand where you stand. You work in an outsource marketing and sales company, company "M" hired your company"A" to market their products. You are only implementing their marketing plan. You're still a SALES PERSON although you are a branch manager in your company.

 A real marketing planner do not need to hit target sales, they just need to plan, identified, monitor, evaluate and correct their plan. They identify the SWOT (Strengths, weakness, opportunities and threat), they need to have a lot of ideas on marketing like how to advertise, educate and influence the public towards the product. And you , the sales person who only need to hit the target sales with your persuasion skill. So, there is a differences between marketing and sales. 

AS a REMINDER for you as a Branch Manager Sales Person , Tim. You're implementing the marketing plan that planned by company M. 

Before they hired your company, they already plan the full package of marketing plan. Again,  you're the sales person who  helping them to make the sales, implementing their plan.  

P/S :  this is only my point of view. muahaha. and i am saying a large scale of marketing. Please do correct me. All is my point of view only.. hehehe, cz i want to express my feeling toward the interviewer.